Drink Exchange Featured on MSNBC
How it Works The Function
The Drink Exchange runs on a small computer which interfaces with the POS System. Item prices automatically change based on demand.
Patrons view the market prices on the televisions in your establishment. The item prices change when the timer hits zero.
When an item is ordered the price increases, and the price of products it's grouped with will decrease.
The Drink Exchange can be used with beverages, food, and even merchandise!
Why it Works & How you Profit The Methodolgy
Ability to Push Inventory
The Drink Exchange is the best beverage marketing tool in the industry. Sales for items listed in the Drink Exchange increase upwards of 500%. The reason is pretty simple, patrons want to participate in the Drink Market and tend to only purchase from the Drink Exchange TV Display. Use this to your advantage by increasing sales for high profit margin items
Compensation from Distributors
Sales increase so much for the listed items, that Drink Exchange bars are often compensated by their liquor distributor to list specific items in the system.
The data on the right shows the sales increases at various Drink Exchange bars throughout the country.
Increase in Patronage
Word of mouth spreads quickly. After a few months you'll have people coming into your establishment just to experience the Drink Exchange.
What Patrons Think The Appeal
The survey shows that the Drink Exchange will bring people to a bar they would not normally visit. As word of mouth spreads, the bar or restaurant will see an increase in patronage, which leads to increased sales and profits.
Can I use the Drink Exchange for more than just happy hour?
Sure can! The Drink Exchange can be operated in any manner that you see fit. The more eyes on the system the better. We recommend using the system at least 3 hours a day for happy hour. However, many locations use the Drink Exchange 24/7.
Will the Drink Exchange help me with my marketing Strategy?
Absolutely! Word of mouth spreads quickly, but marketing the system with simple fliers at each table or at the bar is recommended. We can provide this for you free of charge
How does the Drink Exchange increase my revenue and profit?
Increased Patronage. As word of mouth spreads, you’ll notice patrons come to your establishment just to see the Drink Exchange in action.
Increased Profits - By listing your high profit margin items in the Drink Exchange, you will increase your bottom line. You will sell more of your high profit margins which will naturally increase your profits.
Liquor Distributor Compensation. Most Drink Exchange clients are compensated by their liquor distributor to assure that specific items are part of the market. Typical compensation ranges from $300-$800 per month.